Ep. 4: Dr. Tito Norris – Orthodontist Work-Life Balance, Bracket Innovation & Practice Efficiency

Dr. Tito Norris is a leading orthodontist, innovator, and entrepreneur based in San Antonio, Texas. He is the founder of Stone Oak Orthodontics and the creator of the Norris 20/26 System, a passive self-ligating bracket system designed to enhance treatment efficiency and clinical outcomes. Known for his inventive thinking and commitment to work-life balance, Dr. Norris brings a fresh perspective to modern orthodontic practice.

On this episode, you will discover:

  • How this orthodontist structured his practice to take a full week off every month—without sacrificing growth

  • The clinical advantages of the Norris 20/26 System and the rationale behind reducing bracket slot size

  • How orthodontic creativity is sparked by slowing down and disconnecting from the daily grind

  • What orthodontists can learn from personal loss, purposeful mentorship, and engineering-driven innovation

  • Unique business ventures outside the operatory—from fog-free dental mirrors to flatulence-filtering underwear

Recorded August 28, 2020 in downtown St. Petersburg, FL.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

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Ep. 5: Dr. Brandon Owen – Orthodontic Innovation, Custom Braces, TMD Splints & Product Development

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Ep. 3: Dr. Bryan Lockhart – Digital Orthodontics, In-House Aligners, Innovation & Diversity