Ep. 24: Dr. Bill Layman – Make-Buy for In-House Aligners, Keep-Sell OSO Decisions & DentalMonitoring

Written By Dr. Chris Cetta

Dr. Bill Layman is an orthodontist in Clearwater, Florida, with a background as unique as it is inspiring. A graduate of the Citadel and the Vanderbilt orthodontic program, Bill also earned his MBA from the prestigious Wharton School of Business. His analytical mindset and passion for teaching have made him a leading voice on the economics behind major orthodontic decisions.

On this episode, you will discover:

  • The Make-Buy analysis for in-house aligners and how to calculate the true cost per aligner

  • Why orthodontists should consider opportunity cost when building an in-house lab

  • A Keep-Sell framework to objectively evaluate OSO offers and private equity deals

  • How Bill uses DentalMonitoring to create patient-centric workflows and dynamic scheduling

  • Lessons from military service, business school, and private practice that shape innovation in orthodontics

Recorded December 11, 2022 at Coastal Creative Studios in St. Petersburg, FL.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

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Ep. 23: Dr. Heather Hopkins – Invisalign Innovation, Asana Smiles, Plastic Principles & Celeb Stories