Ep. 24: Dr. Bill Layman

Written By Dr. Chris Cetta

Bowtie Brilliance: Dr. Bill Layman's Business Insights in Orthodontic Decision-Making

Dr. Bill Layman is an orthodontist in Clearwater, FL who applies his MBA knowledge to help orthodontists understand important business decisions for their practices.

On this episode, you will learn about:

  • How Bill attended The Citadel and served in the Army’s 82nd Airborne prior to attending dental school

  • How he went on to earn his MBA degree from UPenn’s Wharton School of Business

  • Bill’s make-buy analysis for in-house aligner fabrication

  • His keep-sell decision for those considering selling their practices to a DSO or OSO

  • How Bill incorporated Dental Monitoring into his practice at Straighten Up Orthodontics

Recorded December 11, 2022 at Coastal Creative Studios in St. Petersburg, FL.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

Previous

Ep. 25: Dr. Jacquee Schieck
Next

Ep. 23: Dr. Heather Hopkins