Ep. 30: Dr. Sheldon Salins – LightForce Braces, Online Reviews & Practice Growth for Orthodontists

Written By Dr. Chris Cetta

Dr. Sheldon Salins is an orthodontist known for his magnetic personality, signature bow ties, and a passion for storytelling that resonates with patients and colleagues alike. Based in the San Francisco Bay Area, Sheldon has built a thriving orthodontic practice rooted in authenticity, innovation, and community engagement. Whether he's rapping on stage or mentoring fellow orthodontists, Sheldon brings energy and optimism to everything he does.

On this episode, you will discover:

  • Sheldon’s educational adventure which took him from East Coast to West Coast

  • How Sheldon went from associate to practice owner with the help of his mentors

  • How he grew his practice with online reviews despite the Great Recession

  • The story behind Sheldon’s trademark bow tie

  • What prompted Sheldon to incorporate LightForce custom braces into his practice

Recorded June 3, 2023 at the LightForce Future meeting in San Diego, CA.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

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Ep. 31: Dr. Neal Kravitz – Pearls for Orthodontists, Humility, JCO Writing & Early Treatment Ethics
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Ep. 29: Dr. Tim Dumore – Orthodontist on Innovation, uLab Aligners, LightForce & Seattle Study Club