Ep. 46: Dr. Geoff Sudit – Growing an Orthodontic Practice with Bright Referral & Retain
Dr. Geoff Sudit is an orthodontist and true innovator practicing in Minneapolis, MN. Alongside his wife Liz, Geoff co-founded Bright Referral and Retain, two orthodontic platforms that are transforming how practices approach referrals and post-treatment care. At Mint Orthodontics, Geoff has embraced custom braces, remote monitoring, and a patient-first design philosophy — reimagining the orthodontic experience from the ground up.
On this episode, you will discover:
How to design an orthodontic practice around the patient experience by eliminating common pain points
Strategies for integrating LightForce and DentalMonitoring to streamline visits and reduce in-office chairtime
How Bright Referral can help orthodontists capture lost referrals and grow during challenging market conditions
Ways to turn post-treatment retention into a predictable revenue stream through Retain
Lessons from Geoff’s entrepreneurial journey that can inspire your own orthodontic innovations
Recorded April 25, 2025 at the AAO Annual Session in Philadelphia, PA.
