Ep. 9: Dr. Patrice Smith – Orthodontist Branding, Social Media Marketing & Starting an Orthodontic Practice
Dr. Patrice Smith is an orthodontist, entrepreneur, and the innovative voice behind The Unorthodoc blog and brand. As the founder of Infinity Orthodontics in Washington, DC, Dr. Smith uses her platform to empower fellow orthodontists—especially women and Black professionals—with practical advice and personal storytelling. Her career blends clinical excellence with authentic social media branding and mission-driven practice ownership.
On this episode, you will discover:
How Dr. Smith built a personal brand as an orthodontist through blogging and social media
The impact of relatability and visibility on patient trust and new patient conversions
Key lessons from launching a private orthodontic practice during the COVID-19 pandemic
Creative insights into building a side hustle as an orthodontist, including her boutique candle company
Why giving back through mission trips and mentoring is central to her philosophy
Recorded July 9th, 2021 in Downtown Washington, DC.
