Ep. 18: Dr. Blair Feldman – Orthodontic Retention, Retainer Club, Mouthguards & Patient Lifetime Value

Dr. Blair Feldman is a board-certified orthodontist, innovator, and co-founder of Retainer Club, a subscription-based service helping orthodontists simplify post-treatment care. After two decades operating successful orthodontic practices in Arizona, Blair transitioned into the world of entrepreneurship, bringing fresh innovation to the often-overlooked space of orthodontic retention.

On this episode, you will discover:

  • How Blair turned a common orthodontic challenge—retainers—into a scalable business opportunity

  • Strategies for orthodontists to extend patient lifetime value and reduce chair time

  • Insights on outsourcing orthodontic lab work to improve efficiency and profitability

  • How sports mouthguards became a surprising new patient marketing tool

  • The value of partnerships and podcasting in orthodontic innovation and business growth

Recorded January 29, 2022 at the AAO Winter Meeting in Orlando, FL.

 
 

Generous support for this podcast comes from:

Dr. Chris Cetta

Dr. Christopher Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Bradenton, FL. Dr. Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He has authored several journal articles and speaks on orthodontic product development and innovation. Dr. Cetta is the host of The Illuminate Orthodontic Podcast. Dr. Cetta also plays bass for two rock bands, including the all-orthodontist group Relapse.

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Ep. 19: Illuminate Live Miami feat. Dr. John Pham, Dr. Adam Schulhof & Dr. Alfred Griffin III

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Ep. 17: Dr. Adam Schulhof – From Lingual to Grin, Orthodontic Innovation, Startups & Disruption